A collection of work completed as Head of Media at Black Girls in Design (BGID), a charity dedicated to championing diversity in the design industry.
Engagement Base: 16 - 35 year old Black Girls and Women (mainly based in the UK, US and Africa)
Event Branding - DesignHer 2023
Event branding and assets for a panel and networking event in partnership with Brainstation.
Branding Development
Initial ideas for event logo, focusing on playful typography inspired by Paula Scher's New York Public Theatre logo.
Promotional Videos
(Left) Video launching. first in-person event, outlining expectations for attendees and CTA to register
(Right) Motion graphic video announcing scholarship programme with Brainstation.
Print Assets
(Left) A4 Ice breaker Bingo Cards | Lanyards for Team members
(Right) A6 BGID Postcards | A1 Event Signboard
Recap Video
Thank you video combining footage and photos shot by me at the DesignHer event.
Social Media
Designing assets and curating third party content for monthly Instagram and LinkedIn Social Media plans, including Carousels, Static posts and Motion Graphics.
(Carousel Example)
(Social Media Design Highlights)
The 1.4% Campaign
Only 1.4% of designers in the UK are of Afro-Caribbean descent. The aim of the campaign is to encourage young black people aged 13 - 16, to pursue design at further education. This includes GCSE, A-Level and degree level.
A key aim of the campaign is design education, for the target market as well as addressing specific barriers to entry for Black Britons.
The campaign addresses three main barriers to entry for Black youth:
1. A lack of knowledge of existing designers
2. A lack of design education
3. A lack of familial support
(Contexual Campaign Image)
Campaign Video
Activation video shown on BGID social media platforms and in public to get young black people thinking about design as a career option.
The Parent Toolkit
A print and digital document for black young people to download to help inform and educate themselves and their parents on the design industries.
(Mock Toolkit Digital Download)
MORE PROJECTS
BGID x Canva
Redbull