Bring the Vim
Design competition pitch for an annual Afrobeats Dance Competition organised by RedBull, called Bring the Vim. The premise of the event is Energy, Dance, Celebration and Vibrancy.
The Logo
RedBull were looking for a new logo which embodied energy and vibrancy: VIIM - a term commonly used within the Afro community to represent the energy within their actions and behaviour. This concept of "Vim" was to be communicated throughout the logo design, from colour scheme to composition, while following the brand guidelines.
The Key Visuals
Alongside the Logo, a Key Visual Asset to promote the event, integrating the logo with photo elements in an energetic, vibrant visual style.
Target Market: 18 - 40 year old Afro Caribbean and Music/Dance Enthusiasts
Initial Ideas
Key Visual Concepts
Key Visual Concepts
Design Development
New concept development from feedback to make the logo and key visuals more dance focussed. With the new slogan of "Claim your Crown" inspiring elements of the new designs.
Visual Inspiration
Designs from previous RedBull dance events.
Developed Key Visuals
New design drafts inspired by previous designs, including elements suggested by RedBull team, with classic Red and Blue Colour scheme and colour variations.
Requested Colour Variations
Alternative Colour Scheme
Route 3 Development: Pan Africa
New direction for the logo, focussing on lockup style of previous event logos. After feedback from the RedBull team, the Pan African visual style was developed with a focus on more African inspired elements within the logo and Key Visuals.
Previous RedBull Event Lockups
Key Visual Updates
Addition of Adinkra Symbols and shapes and patterns to reflect movement and African origins.
Adinkra Symbols:
'Strength'
'Energy'
'Unity'
Updated Key Visuals
Refined design drafts incorporating new version of logo designs, combining aforementioned new elements into a vibrant design that reflects Afrobeats, Dance and Vibrancy.
Final Refinement
Final Design Options
Updated designs based on feedback.
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