The African Fashion Campaign
A university project in collaboration with Georgia Knowles promoting Lagos Fashion Week to a Western Audience with a livestream event.
The Problem
Lagos Fashion Week is Africa’s premier fashion event but does not compete with The Big Four (London, Paris, Milan, New York). How can we market Lagos Fashion Week to a British audience, while bringing awareness to African Designers?
The Solution
A campaign for the promotion and awareness of African fashion. Promoting a flagship live-stream event of the show launched during London fashion week, to hail Lagos fashion week as the next event in the fashion calendar.
Target Market: 20 - 35 year old Londoners and Fashion Enthusiasts
Idea Development
The Campaign Mission
Print Activation
Print designs in fashion magazines to peak interest in the event.
Campaign Video Development
Experimenting on translating the established visual language into the video and visually communicating the mission of the campaign.
The Campaign Video
Video launched at the end of London Fashion Week to promote the Lagos in London Livestream event and African Fashion.
Print Promotional Content
Promotional banners on Bond Street, a luxury fashion hub.
Mannequin Pop-ups
Mannequin installations on Bond Street showcasing African Fashion and the designers behind them.
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