Vintage Soft Drink Branding
Brand Design for a new Coca-Cola limited edition drink, bringing back old flavours of the discontinued Soft Drink brand Cresta.
The Brief
Choose a discontinued or dying brand and rebrand it for a modern audience.
The Solution
Cresta was a British Fizzy Drink popularised in the 60s-80s, amongst teens and pre-teens but was later discontinued in 1987. My rebrand aims to bring it back to life, with bright, dynamic and modern branding so a new generation of children, teens and adults (and perhaps their parents and grandparents) can also enjoy the beverage.
(Rebranding of Cresta's most popular flavours)
Development of Initial Ideas
Original mood-board with Cresta design and vintage beverages. Development of initial ideas and compositions for logo and visual identity.
Visual Identity
Finalising the Visual Identity for the brand. Creating a complimentary colour scheme after studying the visual style of the CocaCola Brand.
Visual Development
Flavour variations for the brand, based on most popular Cresta flavours during past distribution. Focussing on creating a Coca-cola style line-up.
Promotional Content in Context
Print promotional material for the launch of the new and improved Cresta drink brand. Design inspired by Coca-cola with updated slogan and new flavours.
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